Lauren Harris

Hospitality Marketing & Revenue Strategist

I'm a marketing and brand leader with agency roots and more than a decade leading communications, campaigns, and experience across a national hospitality portfolio. I've launched brands, repositioned tired ones, and built the email, content, and go-to-market that move real numbers.

View résumé Connect on LinkedIn
Lauren Harris
20+ yrs
in hospitality marketing, membership, and brand
$48M
annual member dues across the portfolio I served
20,000+
memberships served (45,000 individuals)
44%
email open rate, an all-time high across 33 clubs
0→700
members to a new lifestyle brand in six months
~$600K
recurring revenue from a product I designed
75%
member retention, a record year out of COVID
$150K+
revenue from a single campaign (500+ upgrades)
About

Marketing that resonates, and revenue that proves it

I started in advertising, on accounts like the Louisiana Office of Tourism, the New Orleans Saints, Harrah's, and San Diego Marriott Gaslamp Quarter. I learned how to make people feel something about a brand, and how to turn a room into a place people wanted to be.

From there I spent over a decade inside one of the country's largest hospitality operators, rising to Regional Director of Member Experience. I launched a new lifestyle brand from zero to 700 in six months, designed and rolled out a product that generated roughly $600,000 in recurring revenue, and lifted a 33-property portfolio's email open rates to an all-time-high 44% average. I became a key contributor that leadership called to build the narrative behind multi-million-dollar reinventions, working alongside architects, designers, and executive stakeholders.

What ties it together isn't one industry. It's an instinct for what makes people fall for a place — and the discipline to turn that feeling into results.

What I do

Where I add value

01

Brand & Campaigns

Launches, repositionings, and milestone campaigns, including centennial and anniversary programs, that reconnect audiences and bring new people through the door.

02

Content & Email Marketing

Editorial systems, newsletters, and spotlight content — plus email programs that consistently beat industry open rates across a large multi-property portfolio.

03

Go-to-Market & Product

Pricing, positioning, and hands-on launch leadership for new offerings and tiers — validated against the market, then taken all the way to revenue.

04

Team & Agency Leadership

Leading in-house teams and managing outside agencies, PR firms, and creative partners to deliver consistent brand work at scale.

Lauren Harris
Beyond the résumé

A hospitality sensibility

I love discovering a new destination. I feel alive in a great city and completely at peace on the coast. I'm a sucker for a beautiful hotel, I eat, sleep, and breathe extraordinary dining and entertainment, and I have more miles on more credit cards than I'd like to admit. Honestly, I've never met a luxury hotel I didn't love. A quick rapid-fire round, so you get the real me.

A hotel I can't wait to get back to
Little Palm Island in the Florida Keys: adults-only, castaway, not a clock in sight. Or Four Seasons Cabo del Sol when we bring our three-year-old, who they spoil almost as much as they spoil us.
Most memorable meal
Fresh-caught lobster and crab at French Leave in Eleuthera. My husband spends more time underwater than on land in the Bahamas, so he handed the chef his own catch, and out came the most authentic, beautifully prepared seafood I'd had in years.
Most extraordinary event
A friend's wedding at the Biltmore in downtown LA. Every detail turned up to eleven: the grand ballroom, the decor, the over-the-top entertainment, and a bride and groom who lit up the room. Still the best party I've been to.
Cocktail of choice
At a steakhouse, it has to be a martini: shaken within an inch of its life, a little dirty, blue-cheese olives when the mood strikes. Anywhere else, tequila. And anytime, anywhere, wine, a crisp Sancerre, a bold Pinot, or a classic Bordeaux.
Favorite city
New Orleans, Louisiana. For its festive, friendly, flavorful soul. It'll always be home to me.
Experience

The path

2023 to PresentModern Membership · Founder

Independent Marketing & Brand Consultant

Hospitality, clubs & resorts
  • For Invited Clubs, oversee and manage marketing across a national club portfolio: corporate email campaigns for the membership and private-event sales teams, sales brochures, a new website build, third-party listing-site management, and content for the quarterly magazine, emails, cocktail programs, and more.
  • Marketing, brand, and communications strategy for hospitality organizations nationally.
  • Built the marketing and membership plan for a new membership launch at Silverado Resort in Napa Valley.
2010 to 2023Invited (formerly ClubCorp)

Regional Director of Member Experience

Rose from Director of Member Relations → National Communications Specialist → Regional Director
  • Led marketing, communications, and brand across a national portfolio of 30+ properties.
  • Launched a new lifestyle brand 0→700 in six months.
  • Designed a product driving ~$600K in recurring revenue.
  • Raised portfolio email open rates to a 44% all-time high.
  • Led the narrative behind multi-million-dollar reinventions.
Early careerAdvertising agencies

Advertising & Brand

Peter A. Mayer (New Orleans) · Castle (San Diego)
  • Accounts including the Louisiana Office of Tourism, the New Orleans Saints, Harrah's New Orleans, and San Diego Marriott Gaslamp Quarter.
Toolkit

What I bring

Integrated marketing campaigns Digital marketing & reporting Paid & organic social Email automation & lifecycle Brand launch & repositioning PR & influencer strategy Content & creative direction Event & experiential marketing Agency & vendor management Go-to-market strategy Cross-functional leadership Luxury & hospitality branding

Let's talk.

I'd love to bring this kind of marketing and brand thinking to your team.

View résumé Email me